In recognition of Mental Health Awareness Month, Maurices, a prominent women’s fashion brand, has partnered with SeekHer Foundation to support mental health initiatives for women. This marks the brand’s first-ever collaboration with SeekHer, running from April 28 to May 31, 2025. The national campaign aims to help bridge the gender gap in mental health through advocacy, research, and empowerment, particularly during critical life transitions.
SeekHer Foundation is committed to advocating for women’s mental health, advancing research, and supporting leaders who assist women in navigating vulnerable phases of their lives. As the nonprofit arm of WellSeek, the foundation seeks to shift cultural norms that hinder women’s well-being and success. Its mission focuses on empowering women during pivotal life transitions and promoting mental wellness across communities.
Through this partnership, Maurices is encouraging its customers to join the movement for mental health awareness with several initiatives:
Wear Your Support: Maurices will offer a limited-edition graphic tee designed to spark conversation and raise awareness about mental health. The tee will be available for purchase both in-store and online.
Empower Through Every Purchase: Customers shopping in-store will have the opportunity to round up their purchase total at checkout, with the difference going toward supporting SeekHer Foundation’s essential programs and outreach efforts.
A Foundation of Support: In addition to customer contributions, Maurices will make a direct monetary donation to SeekHer Foundation, funding vital research and programming aimed at supporting women’s mental health.
Kristine Koetter, Vice President of Integrated Marketing at Maurices, shared her enthusiasm for the partnership: “At Maurices, we believe in showing up for women—not just through body-inclusive fashion, but by standing alongside them during life’s most meaningful and challenging moments. Partnering with SeekHer allows us to take a meaningful step in shining a light on mental health and supporting the well-being of women everywhere.”
The campaign will run at over 800 Maurices retail locations across the U.S. and online at Maurices.com, excluding Canada. It offers a chance for customers to support the cause by purchasing the graphic tee, rounding up for donations, and taking part in spreading mental health awareness.
Maurices, known for its size-inclusive, feel-good fashion for real life™, offers affordable clothing that transitions easily from day to night. With an emphasis on denim, loungewear, intimates, and accessories, the brand prides itself on offering a warm, welcoming experience both in stores and online. Operating nearly 850 stores in the U.S. and Canada, Maurices is dedicated to making a positive impact in the lives of women in its communities.
This partnership with SeekHer Foundation marks a significant step in Maurices’ ongoing commitment to empowering women both inside and outside the fashion world.
