Cove Collective Donates £3,000 to Support Local Mental Health Charity MyMy

by Daphne Watson

MOURNE, NORTHERN IRELAND – Cove Collective, a strategic marketing agency based in Mourne, has announced a £3,000 donation to MyMy (Mind Your Mate and Yourself), a Newcastle-based charity dedicated to supporting mental health and well-being across South Down.

As part of their 2025 charity programme, Cove Collective will provide MyMy with over £3,000 worth of expert business and marketing support. This collaboration marks Cove Collective’s inaugural “Charity of the Year” partnership, aimed at boosting MyMy’s profile and expanding its outreach. The agency will assist MyMy through business consultancy, digital marketing, and social media strategies to help amplify the charity’s services in the community.

“We are thrilled to announce MyMy as our charity partner for the year ahead,” said Laura King, Managing Director of Cove Collective. “The incredible work they do to promote mental well-being in our local community deeply resonates with our team and values. Together, we are excited to raise awareness, funds, and drive meaningful change across the Newry, Down, and Mourne area.”

This partnership is also a reflection of Cove Collective’s commitment to making a positive social and environmental impact, an initiative aligned with the agency’s ongoing efforts towards B Corp certification.

“As we guide other businesses in creating lasting change, we are dedicated to leading by example. Partnering with MyMy allows us to contribute directly to our local community while reinforcing our mission to align our business practices with a meaningful social purpose,” said Jenna Stevenson, a representative from Cove Collective.

MyMy, which recently underwent a rebranding with the help of Cove Collective, also moved into new premises on Newcastle Main Street in December. The charity’s new space includes multiple private meeting rooms and a retail charity shop, marking a significant step in its growth following substantial investment. Established in 2018, MyMy offers counselling services and well-being programmes to individuals across the Newry, Mourne, and Down council areas.

“We have greatly benefited from working with Cove Collective on our rebranding and are overjoyed to be chosen as their charity partner for the year,” said Deborah Boden, CEO of MyMy. “Their expertise in marketing and communications will help us further strengthen our services and continue to grow in our new premises.”

Cove Collective, known for its full-service marketing, business development, and content creation services, works with businesses across Ireland and the United Kingdom. The partnership with MyMy reflects the agency’s deep-rooted commitment to supporting local causes and making a positive impact in the communities it serves.

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